Irmeli Aro #moodleMOOCs throughout the Summer 2013

Interesting in Finland right now: A new international social media development network under construction

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Translation from the Finnish original @ Zipipop . Very interesting to see what CONCRETE steps this leades into.


Zipipop and Markku Silén create the biggest social media development network in Finland in order to improve the ability of making results of organizations.

Markku Silén, MD of Winnovation Oy (Ltd) started in a position of Chairman of Board of Zipipop in August 2009. Silén was acting as MD for Accenture Finland & Nordic 1994-2007. Zipipop and Silén aim at creating an international network of developing social media in Finland.

pic01Pic: Irmeli Aro’s Flickr

Co-operation partners of Zipipop are Finnish Fifth Element, Chinese software development company Ethos Technologies and telecommunications operator TDC. “We are searching as well for representatives of organizations in national level, media and research communities. Our focus is to boost the co-operation and operational development based on social media in Finnish organizations”, says Silén.

”I believe in the breakthrough of  social media as a new communication environment of companies during next years”, says Silén. “Efficient involving of clients, co-operation partners and the own staff as well as a strong atmosphere of collaboration are gong to be even more important key performance indicators for most organizations. Open innovation, co-operation between research communities and companies as well as the efficient involvement of customers are core competences in future competition and performance in Finland”, continues Silén. “Internationally, world leading companies have during the last year started a number of innovation and feedback channels for their customers, using e.g. Twitter or Facebook applications. Finnish companies may already be critically behind this trend”, warns Silén.

”Main experience of social media is within the young generation, who on the other hand lack knowledge of and experience in entrepreneurial and change leadership processes. I’m convinced that an efficient networking between Ethos Technologies, Fifth Element, TDC and Winnowation we’ll be able to help all Finnish organizations with their innovation processes and e.g. marketing and developing customer service and productivity”, comments Helene Auramo, MD of Zipipop.

With our co-operation network, we’ve produced a change management program for leaders of organizations. With it an organization is able to recognize critical areas of utilizing social media in their success. We are not only consulting, but produce the social media solutions and coaching for the change with organizations. We’ll be able to utilize innovative and flexible development methods and knowledge of software programming from China”, says Silén.

Zipipop is a social media consulting company founded n July 2007. It won the title of “Most Promising Mobile Start-up” in the Mobile 2.0 Event in Barcelona n 2008. Zipipop was the only Scandinavian start-up company in the LeWeb Event in Paris in last year. During this year Zipipop has woken a lot of attention in different medias as a commentator of social media and as a keynote speaker of some events within the branch.

Silén has during last two years built a strong co-operation network focusing on establishment of innovative entrepreneurial solutions. He’s owner and Member of Board in Fifth Element which creates mobile solutions and as well in Chinese software development company Ethos Technologies, in addition to Zipipop. “We’ve created a solid network, which is able to produce innovative solutions based on social media and mobile applications in a very cost efficient way. The first common client and ICT partner of the network in Finland is TDC, which further develops also its customer care concept and portal environment.”

For further information, please contact:

Markku Silén, Winnovation
puh.: +358 400 444 038

Helene Auramo, Zipipop
puh.: 050 492 1999

Esa Parjanen, TDC
puh.: 050 994 2410

Jukka Sonninen, Fifth Element
Puh.: 0400 446 110


Written by Irmeli Aro

August 27, 2009 at 4:15 pm

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