Irmeli Aro #moodleMOOCs throughout the Summer 2013

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Written by Irmeli Aro

October 14, 2013 at 1:19 pm

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Reflecting Prerequisites to Co-creation – the #moodleMOOC begins!

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I’m sharing an a-HA moment experienced during my recent Encounter Art Facilitator studies. – Co-creative learning indeed produces more than the sum of each learner’s individual input. The extra we see does not appear from nothing though. When we learn and work together collaboratively and connected it’s a privilege to perform more than what we would when learning or teaching alone. The other side of the coin is that we are also forced to do more. The whole does not progress without each and every participant performing some extra work – at times this means not only some extra learning efforts, but big learning efforts. This extra required of us does not happen without dedicated time, space, support, care… That’s why during a MOOC – or actually during any co-creative learning setting – the personal learning process plays an extremely important role. The personal process can be separated and very different from what we share collectively. Successful personal processes of each individual learner are prerequisites to the whole we expect to achieve. This is how I currently perceive the personal process – these eight elements belong to a learning day of a MOOCer:









The dialogue of learning processes is one issue I’d like to reflect more during this MOOC. Have you got similar experiences? Or totally different? Why might that be? 

I’m very much looking forward to proceeding to the first #moodleMOOC week!

[CC photos:]

Written by Irmeli Aro

June 1, 2013 at 10:14 pm

Beginning the 1st week of the #change11 MOOC – preparing for refractions and unprocesses

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I just changed the name of my blog to: On the fourth Identity. This post is my first rough plan for explaining what I’m aiming to develop around this topic and why I chose to make the #change11 MOOC my main utility and vehicle for the next 36 weeks. There are three main points. As the first I’ll mention the first Aboagora symposium held in Turku, Finland a month ago. The theme was: Rethinking enlightenment. Putting the concluding message of the first Aboagora in brief – we must teach our children that we’ve made the world a place in which no-one can predict what kind of impact the development of all the technology next will have on us. We must learn to adapt. We must learn to do it together. Refraction instead of reflection and re-inventing are key words.

As the second point I pick up this blog post by George Siemens explaining the #change11 process: “The final image, however, is one that will be formed by all of our contributions!”. So it will be all about re-inventing – not getting stuck with endless reflection, but utilizing the refractions brought by the diversity of interests and being open to changing the direction along the way and not setting too fixed targets at any phase of this MOOC.

“Believe that there’s light at the end of the tunnel. Believe that you might be that light for someone else.”
– Kobi Yamada – photo: cc Irmeli Aro’s flickr 2011/365/255

The third and my most personal reason goes back to an afternoon class in February 2004. I had started to work for a R&D European Union Socrates programme Minerva project on inter-cultural education. The first task was to participate & learn to tutor the pilot courses belonging to the project. The main knowledge architect of the project Venla Varis explained that in order to become an inter- and socio-culturally competent educator, manager, learner and knowledge worker we must learn a second, third and even a fourth identity. – The project ended in 2005. No next project followed. There’s been a small group of us enthusiasts who have kept the idea of the next identities as a back light of all our learning & development ever since. Now I feel I’m ready for both myself learning the fourth identity and collaboratively collecting the learning process from the first identity to the fourth as a transformative learning path – to be tested as a model for e.g. learning & coaching organizational dialogue as the following step. The following conference paper by Venla Varis presented in Prague in 2005 (the International Conference New Perspectives in Cognitive and Inter-cultural Learning: from Preschool Education to Information Society) explains the outcomes of the mentioned EU project: Sociocultural competence and its evaluation. I’m going to both summarize and expand the theme throughout this MOOC.

How I’ve personally experienced the identities I-III so far

By yesterday, exactly ten years ago, I had used almost fifteen years of my young adulthood for expanding my career within airline ground handling subcontracting services. I was a member of a global innovation project group. We aimed at re-inventing the branch. The growth expectations were exceptional compared to many other businesses. An intriguing future was just around the corner. Today, exactly ten years ago, we were reading of the devastating effect the New York bomb attacks would have to our business. Very soon the UN International Labor Organization estimated that almost a million jobs were lost overnight within the airline and travel business and related services. And that was only a beginning of the snowball effect which followed. All innovation projects were canceled. The recession was a kick-off for focusing on cutting costs only. For us who – despite our still relatively young age – considered ourselves to be old professionals within the business in concern, the further career doors were closed for ever.

Observing the case now – it had never ever occurred to us that our competences were extremely bound into a very narrow context. We considered ourselves to be able to form and conduct multicultural teams and to innovate and re-invent. We were totally blind to the fact that our skills were limited to performing inside thick walls of the existing old silo only. In brief – in the end of the day, there was always someone more experienced to say something like …good ideas you have, but that kind of ideas have never worked before – so let’s not touch the corner stones of our activities. – When we became redundant, we had no preparedness to re-invent anything outside the safe walls of the closed old silo. Neither had it ever occurred to us that a major part of the core network of (professional) friends would get unemployed simultaneously. All of a sudden we were not able to offer any kind of professional help or safety network to each other.

Acquiring the second identity

For acquiring the next identity (which process I of course at that time could not name or understand like that) I started to study forestry economy. The above mentioned EU project was one side path of my studies. The main outcome of the project and its courses for me personally was a completely new way to interpret personality tests. I had taken several of them during my earlier career – and always the results  had been explained more or less in a way that emphasized a point view according to which we were supposed to remain the way we were. What can be done is to transfer people into different job positions. There was always a dose of fear in the air when hearing the test results. – What if I’m not a suitable personality for my current job position… We completed the DiSC test during the EU project. For the first time ever I got the result explained in a way that the test points out two personality types you kind of know because of how you were born, raced and later on socialized into at school, during studies, at job organizations etc. How you should utilize the result is that you should planned and consciously begin to practice the two personality types you cannot utilize e.g. in multi-cultural contexts yet. I’ll go deeper into how the process proceeded later on. As a brief conclusion I can say that because of starting to practice the Steadiness and Influence pillars of DiSC – I’m writing this post here today. The “S” and “I” can also be thought to stand for “social” and “innovative” – skills we did not get any real chances to practice inside the old working silo with the thick walls.

photo cc Irmeli Aro’s flickr @dailyshoot #ds609

Observations of the process of learning the third identity

Acquiring the third identity began when I participated my first MOOC: Connectivism and Connective Knowledge #cck08. When looking back today – I realize that no matter how crucial I still keep the phase of learning the second identity for my whole life – I actually during that time learned two new silos inside which I acted from. The new silo #1 was the forestry economy. During the years we completed the B.Sc. a significant amount of Finnish forestry and pulp industry moved into areas where the near future core markets are: Brazil, China, Russia… The process still continues. The old plants are closed one after another. – Again – no matter if we are old professionals or newly graduated – we have no readiness to re-invent, when the old safe silo with the old safe procedures does not exist any more. My new silo #2 was e-learning. Through the before mentioned EU project inter-cultural education became my minor subject and I completed my bachelors thesis on transformative web learning of adult students. I also completed web teacher studies. But, but… the core ideas I had adopted were that it’s up to the teacher or tutor to create an authentic learning environment, collect clear instructions, be a lot present throughout the course and always correct, aid and/or decide how to proceed if any problems occur within the e-course work. But hey… that sounds like the teacher builds a safe silo with thick walls for the duration of the course… It may work well for a learner who has her or his old work silo where to return and utilize all the learned. – Again I was in a situation in which I had no readiness to re-invent outside an old learning silo with the thick old walls. Sigh.

MOOC is about sharing your local contextualizing process globally

Many pieces of the identity reconstruction puzzle fell into there places on last Friday when an entrepreneurial meet-up 71. #bisnestreffit (in Finnjsh) coordinated by TIEKE (Finnish Information Society Development Centre) was organized in Helsinki with strong social media presence. The topic was open public data. Among the conclusions were at first, that even though our new government supports the process, a clear political leadership and will is missing, and second that a big reason why organizations in key positions to take the remarkable steps forward don’t do it – is that people throughout the organizations are stuck with 2D A4 paper sheet kind of imagination. Yes!

Finnish entrepreneurial coach and author Mari Aulanko has taught that if we try to improve our (working) life by changing the context (like moving the location, organization…) our worries, troubles and sorrows follow and move behind us. This is what happens if and when we see a MOOC to be our next or new context for learning. The focus is not in the center of the MOOC itself. Our focus must be in re-inventing our closest contexts and sharing the process with other MOOCers and learning and daring more by utilizing each others’ experiences.

And next into discovering the first refractions of this MOOC

My whole post has been about good old old-fashioned reflection. What I’ll do next is start to find out what you other participants are aiming at. I don’t intend to make too fixed goals for learning & development in the beginning of the MOOC – but I’ll anyway draw some outline for the discoveries I’d like to have made by the end of next May. Some of my current key issues are:

  • utilizing blogging, concept mapping etc. during this MOOC to draft a publication on “The Fourth Identity” (together with Venla Varis) – I don’t want to decide the exact format yet
  • utilize an unconferencing process called #SomeTime2012 for organizing a series of workshops bound to this MOOC in Finland during the next spring
  • based on the above, decide the final perspective for my master’s thesis on new knowledge management
  • bind the above process with the unprocesses of opening the public data in Finland <= find some (un)organizations willing to test & develop the MOOC & identity reconstruction processes & procedures

Now I’m very curious how all your inputs will shape and refine my list by the end of this week!

Written by Irmeli Aro

September 12, 2011 at 6:26 pm

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#edfutures Succeeding in turning my MOOC learning curve the other way around?

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It’s the beginning of the week 4 of 8 of #edfutures course. I’m almost ready to become fully visible. I’ve been lucky to participate to #cck08 and and some other MOOC:s (massive open online course) after that. Based on the experiences gained, I try to turn my learning curve the other way around this time. During the previous MOOC:s I’ve been either active or very active in the beginning of the course. The beginning of an e-learning course traditionally means presenting oneself and getting the discussions going. When a MOOC is in concern, it means a million messages in discussion forums. And then another million. Because the majority of us participants still thinks according to the way the courses used to be, we try to say everything of everything immediately. A third million of messages.

It’s like getting buried by an avalanche. After you’ve crawled out you don’t want to return. That’s what’s happened to me as well. My activity has faded. By the end of the course I’ve been totally invisible.
I believe in transformative learning. I also believe that in a connective context it’s both easier and more difficult than in the pre-networked era world. It’s more difficult because you have to learn to deal with the avalanche size of an amount of everything. It’s easier because in a networked context everything is non-linear and therefore cut into small pieces. This is a complex process to learn – especially when we are living through the first years of MOOC:s. Referring to the following story, we haven’t got the Granny’s methods of how to learn to cope. Or have we got them after all?
”The Invisible Child” is a story from the book ”Tales from Moominvalley” (Tove Jansson, 1962, published in English in 1973 by Puffin Books). The original story in Swedish – Det onsynliga barnet – was published in Finland in 1962. I shorten it here for myself and anyone in the future who needs a practical story of what needs to be taken into account in the beginning of a MOOC. When we get more routine the whole process does not need to be taken care of in the beginning. It can, as everything else in a connective, networked context be cut into smaller pieces – pieces that are easier for everybody to handle.
The Invisible Child

The story begins in a dark and rainy evening. The moomin family is sitting around the verandah table and picking over the day’s mushroom harvest. Too-ticky comes in – calling out in the dark: ”Well, come along!”. Nobody sees anyone else. They expect an explanation. Too-ticky says: ”You all know, don’t you, that if people are frightened very often, they sometimes become invisible”. Too-ticky explains further: ”Her name is Ninny. She was frightened the wrong way by a lady who  took care of her. -I’ve met this lady. She’s not the angry sort, which would have been understandable. She’s the icily ironical kind. She was ironic all day long every day, and finally the kid started to turn pale and fade around the edges, and less and less was seen of her.” Too-ticky concludes: ”The lady gave her away to me and said she really couldn’t take care of relatives she couldn’t even see. -And now I’ve brought her here for you to make her visible again.”

Ninny had a small silver bell around her neck. That, with a slight tinkle was the only thing that could be seen or heard of her. Too-ticky introduces: ”Here’s your new family. They’re a bit silly at times, but rather decent, largely speaking.” Ninny got a chair. Too-ticky left, saying that later on she wants to know how they get along. After a while, invisible paws picked up a chanterelle and started to clean it.

Moominmamma made Ninny a bed in the eastern attic room. She said: ”I believe she wants to be invisible a while. Better leave the kid alone until something turns up.” Everybody in the house was given at bedtime an apple, a glass of juice and three striped pieces of candy. So was Ninny. Moominmamma lit a candle and said: ”There’ll be tea for you in the morning any time you want. If you happen to get a funny feeling or want anything, just come downstairs and tinkle.”

In the next morning, Ninny’s paws were coming down the steps. She served herself some tea. Moominmamma thought: ”Granny knew a thing or two. Now that the medicine starts to work we’ll be on the right way.” She had studied the Granny’s old notes in the evening and found a chapter: ”If people start getting misty and difficult to see”.

All together started to pick apples and later during that day, making apple-cheese as they always did during that time of the year. Suddenly Moomintroll shouted: ”I can see her legs!” Above the legs one could see the faint outline of a brown dress hem. When everybody was in bed Moominmamma sew a little rose-pink dress and a hair ribbon and carried them upstairs and put them on a chair beside Ninny’s bed.

The following day Ninny had her dress on. She was visible up to her neck. And when she came down to morning tea she piped: ”Thank you all ever so much”. Moominpappa cleared his throat: ”The more we see the happier we are…”. Moomintroll and little My took Ninny down to the river to play. Ninny dutifully ran, jumped and did everything she was asked to do. She even seriously nodded and replied, how funny something was. It was clear that she played only from politeness and not to have fun. ”She can’t play”, mumbled Moomintroll. ”She can’t get angry. That’s what’s wrong with her”, said My. ”She’ll never have a face of her own until she learns to fight.” Days went by and there was no turn for the better. Ninny never laughed. She was left alone to herself.

One day the family went down to the beach to pull the boat up for winter. Too-ticky joined them. Ninny came tinkling behind as usual. She got frightened of the sea and started whining. ”Of all the silly kids”, little My started. Moominmamma gave her a severe look and said: ”Don’t be a silly kid yourself. Now let’s pull the boat ashore.” The boat was pulled ashore and turned keel upwards. Everybody was in their own thoughts. Moominpappa wanted to amuse the kids a little. He gave Moomintroll a wink and made a gesture of pushing Moominmamma from behind into the cold water. Before he reached her a sharp cry was heard, a pink streak of lightning shot over the landing-stage and Moominpappa let out a scream and dropped his hat into the water. Ninny had sunk her small invisible teeth in Moominpappa’s tail, and they were sharp.

”Good work!” cried My. ”I couldn’t have done it better myself!” Ninny was standing on the landing-stage. She had a small, snub-nosed, angry face below a red tangle of hair. She was hissing at Moominpappa like a cat. ”Don’t you dare push her into the big horrible sea!” she cried. ”She’s sweet!” shouted Moomintroll. Moominpappa inspected his bitten tail. ”She’s the silliest, nastiest, badly-brought-uppest child I’ve ever seen, with or without a head.” He tried to fish for his hat with a stick. Somehow he managed to tip himself over, and tumbled in on his head. He came up at once, standing safely on the bottom, with his snour above water and his ears filled with mud.

”Oh dear!” Ninny was shouting. ”Oh, how great! Oh how funny!” The landing-stage shook with her laughter. ”I believe she’s never laughed before,” Too-ticky said wonderingly. ”You seem to have changed her, she’s even worse than little My. But the main thing is that one can see her, of course”. ”It’s all thanks to Granny,” Moominmamma said.
Photo cc Irmeli Aro’s Flickr
We are heading for the half way of the #edfutures MOOC. Compared with my previous experiences of MOOCs, opposite to them I’m now full of energy and willing to be fully visible and even to reach my full potential toward the end of the course. Sharing and analyzing this process is my way of creating a possible trend. I believe in MOOCs. I want to learn to utilize them more. I want to learn to teach and run them. That requires making them less frightening. If someone still wants to come tinkling behind in the beginning, even that must be recognized, accepted and supported.

Written by Irmeli Aro

May 11, 2010 at 6:00 pm

#cck09 #eci831 From Intuition to Innovation – Introducing myself

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When I started last year’s first version of Connectivism and Connective Knowledge Course, I faced two very confusing things. The first one culminates in this slide #5 belonging to a presentation created by George Siemens: “Helsinki Seminar”.

gsiemensPicture: Slide #5 by George Siemens: “Helsinki Seminar”

It was very difficult to begin to perceive that organization scheme 2.0 looks like the August flower in the following picture.

Picture: Irmeli Aro’s Flickr

…That one of the nodes is me. That knowledge emerges in the network: The new knowledge already exists somewhere there in the background, invisible, tacit, even hidden …waiting for becoming discovered, made visible, usable, combined in a new way, growing into innovations and sustainable solutions. Helping your organization to learn to collaborate, create, gradually reduce stress and boost well-being. That this is the way the world 2.0 around us already looks like. That the networked era already has began. That “the node-thinking” is a way, means and tool not only to manage and cope but to transform your learning and distribute this attitude – beginning from your closest surroundings and the effect gradually growing into new dimensions.

The second confusing thing was the overwhelming amount of social media tools I should learn to take into daily use. That was as unfamiliar for me as the above described “node thinking”.

Ton’s Interdependent Thoughts offered a huge help for my connective learning – in an intuitive level. Prior to the beginning of CCK08 Ton had included in response to my post to CCK08 Google Group – something I today would say is:

“Ten Rules of becoming a Social Mediator”

-I needed to learn to make sure there is enough diversity, dissent, breadth and depth in my social network for it to work as an information filter.

-I needed to learn how to avoid echo-chambers.

-I needed to learn that context is often the most important information.

-I needed to learn to measure my actions in a meaningful way, the stuff that I did do, not the stuff I could have done.

-I needed to learn to switch faster between contexts. And at the same time create enough space of focus to do stuff, not just switch all the time (like people checking their e-mail 60 times an hour).

-I needed to embrace uncertainty, and see linear problem solving as something that has its own niche of application (Like Newtonian physics has its own niche, compared to relativity theory.)

-I needed to learn complexity theory.

-I needed to learn to focus on big pictures (patterns) and minor details (my personal single actions) at the same time.

-I needed to learn to be connected and empathic on a global scale, and be deeply rooted in my local community at the same time

-I needed to learn to formulate my core values, strong beliefs, deep wishes and dreams, as a basis for choosing actions in the moment.

From learning by doing to doing by learning – from intuition to innovation

CCK08 networked learning boosted my learning by doing. Encouraged by the example and peer support of my growing network I added a small element to my 2.0 tool box every day. I understand and recognize now that it was the only way to find, create and recreate my own learning space – my path within the nodes toward the new emerging networked way of thinking and working. Even though it at times felt very stressful. Instead of learning stricktly as instructed – choosing which kind of knowledge, information and competence to produce and share by oneself.

In a year’s time of active sharing and deepening my network, concrete changes started to happen. I’ve been involved in development process of Holistic Cultural Competence Assessment (HCCA) Learning Model since the corresponding EU Socrates/Minerva Project ended in 2005.  The Learning Model looks as follows in a pre-2.0 phase:

HCCA Learning Model in pre-2.0 phase (Picture: Irmeli Aro’s Flickr)

Finding partners for furter developing the HCCA Model has been very difficult in Finland. I’m currently translating the HCCA Model in Finnish and to reflect my working process I started a blog in Finnish a couple of weeks ago. To my surprise I’ve already got remarkable contacts expressing there interest in HCCA Model. This is due my blog posts circulating withing several social networks – reaching people I’m not aware of and I never would have reached without social media tools.

My learning by doing phase is now transforming into doing by learning phase. I’m in transition. My home country is in transition. These phases resonate. This is what I meant by the chain I mentioned in my video: Learning initiave by Canadian teachers –> knowledge and competence emerging in an active global learning network –> boosts innovation in Finland.

My biggest goal for #cck09 and #eci831 is to learn more of how to encourage people to dare to try social media tools, to learn to let one’s imagination fly. With my photo of the day 2009/258 I wish us all blue skies and innovative surprises for the beginning fall – and spring for the  classmates down under :)

Phot0: Irmeli Aro’s Flickr

Written by Irmeli Aro

September 15, 2009 at 10:58 pm

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Great things happening in Finland – OPEN 2009, call for papers

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Sharing this blogpost by Helge Keitel, original idea by Petri Kola – see you in Finland, virtually or live :)

“I got this Call for Papers « OPEN 2009 from Petri Kola. “OPEN 2009″ – Media Lab Doctor of Arts Symposium Media Lab, University of Art and Design Helsinki | November 5.–6., 2009 | Helsinki, Finland

What does this mean for …

… organizations?
… consumers?
… citizens?
… research?
… business?
… design?
… culture?
… art?
… society?
… environment?
… you/me/us/everyone else?

pic01Pic: Irmeli Aro’s Flickr

Here is more about “OPEN 2009″ – Media Lab Doctor of Arts Symposium focuses on the role of openness in a post-industrial society. The central argument goes as follows: Coupled with the continuous development of an open network infrastructure, new ways of organismic, communicating and collaborating are rapidly changing the lives of people globally. The efficiency and resilience of these practices is bringing them from the periphery of the society towards its center. Thus far, software development and media are areas where new organizational forms have been able to out-compete more traditional forms. Examples stemming from Linux software development and the Wikipedia community have widely been used to describe the trend. They are based on open knowledge and individual empowerment, representing an alternative for the traditional hierarchical power relation. We believe that the phenomena will continue to expand increasingly into other domains in the society.

I’ve a few ideas in mind

  1. Open Innovation and future Enterprise 2.0
  2. Opening up the collaboration with Russia in the fields of mechanical wood and building
  3. Open Innovation in Process Automation and technical support
  4. Open Innovation and the evolution of the bioenergy value chain
  5. How to create cross-border collaboration when cultural differences are creating barriers

Openness and empowerment are increasingly being considered as important components of strategical thinking in governments and publc institutions around the world. The Obama campaign and the uprising in Iran indicate that the new strategies can be effective in the struggle for political power. Governments in United States, UK and Australia have been active in opening up public data. In Finland, a catalog for open public data, and a competition for building on that data, have been launched recently. The Public Broadcasting Company (YLE) has committed itself to an enabler strategy, which centers on open access and collaborative (re)use of media. Overall, digitalization and declining costs for data storage and transmission have enabled near unlimited sharing of cultural products. Open collaborations have produced cultural artefacts, ranging from movies and animations to music; furthermore some artists have successfully embraced openness in the form of allowing remixes or distributing their products. Recent cases like the Finnish Carrot Mob and Electric Cars – Now! movement suggest that new organizational strategies will have increasing importance even for the production of consumer goods and services.”

Written by Irmeli Aro

August 29, 2009 at 9:29 pm

Interesting in Finland right now: A new international social media development network under construction

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Translation from the Finnish original @ Zipipop . Very interesting to see what CONCRETE steps this leades into.


Zipipop and Markku Silén create the biggest social media development network in Finland in order to improve the ability of making results of organizations.

Markku Silén, MD of Winnovation Oy (Ltd) started in a position of Chairman of Board of Zipipop in August 2009. Silén was acting as MD for Accenture Finland & Nordic 1994-2007. Zipipop and Silén aim at creating an international network of developing social media in Finland.

pic01Pic: Irmeli Aro’s Flickr

Co-operation partners of Zipipop are Finnish Fifth Element, Chinese software development company Ethos Technologies and telecommunications operator TDC. “We are searching as well for representatives of organizations in national level, media and research communities. Our focus is to boost the co-operation and operational development based on social media in Finnish organizations”, says Silén.

”I believe in the breakthrough of  social media as a new communication environment of companies during next years”, says Silén. “Efficient involving of clients, co-operation partners and the own staff as well as a strong atmosphere of collaboration are gong to be even more important key performance indicators for most organizations. Open innovation, co-operation between research communities and companies as well as the efficient involvement of customers are core competences in future competition and performance in Finland”, continues Silén. “Internationally, world leading companies have during the last year started a number of innovation and feedback channels for their customers, using e.g. Twitter or Facebook applications. Finnish companies may already be critically behind this trend”, warns Silén.

”Main experience of social media is within the young generation, who on the other hand lack knowledge of and experience in entrepreneurial and change leadership processes. I’m convinced that an efficient networking between Ethos Technologies, Fifth Element, TDC and Winnowation we’ll be able to help all Finnish organizations with their innovation processes and e.g. marketing and developing customer service and productivity”, comments Helene Auramo, MD of Zipipop.

With our co-operation network, we’ve produced a change management program for leaders of organizations. With it an organization is able to recognize critical areas of utilizing social media in their success. We are not only consulting, but produce the social media solutions and coaching for the change with organizations. We’ll be able to utilize innovative and flexible development methods and knowledge of software programming from China”, says Silén.

Zipipop is a social media consulting company founded n July 2007. It won the title of “Most Promising Mobile Start-up” in the Mobile 2.0 Event in Barcelona n 2008. Zipipop was the only Scandinavian start-up company in the LeWeb Event in Paris in last year. During this year Zipipop has woken a lot of attention in different medias as a commentator of social media and as a keynote speaker of some events within the branch.

Silén has during last two years built a strong co-operation network focusing on establishment of innovative entrepreneurial solutions. He’s owner and Member of Board in Fifth Element which creates mobile solutions and as well in Chinese software development company Ethos Technologies, in addition to Zipipop. “We’ve created a solid network, which is able to produce innovative solutions based on social media and mobile applications in a very cost efficient way. The first common client and ICT partner of the network in Finland is TDC, which further develops also its customer care concept and portal environment.”

For further information, please contact:

Markku Silén, Winnovation
puh.: +358 400 444 038

Helene Auramo, Zipipop
puh.: 050 492 1999

Esa Parjanen, TDC
puh.: 050 994 2410

Jukka Sonninen, Fifth Element
Puh.: 0400 446 110

Written by Irmeli Aro

August 27, 2009 at 4:15 pm


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